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On the Road, Measuring the Miles per Applicant – Chronicle.com

The Chronicle of Higher Education is carrying an interesting piece about admissions officers on the road, beating the bushes for applicants. Something tells me that this sort of old-fashioned–and very expensive–method of recruitment will die out as social networking become a better and more cost effective way to reach potential students.

On the Road, Measuring the Miles per Applicant – Chronicle.com

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