When I visit college and university campuses, I try to search for a few distinguishing features that will help me remember what makes this particular institution stand out from its peers. Often I will start by asking admissions counselors–who are, after all, in the business of marketing–what they see as the three most important things I need to remember about a school. Sometimes admissions officers are exceedingly helpful in identifying those unique features. Sometimes not.
When I was on a tour of Connecticut colleges recently, I asked a representative of the University of Bridgeport to identify the three most important aspects of her campus. This is what she said.
