
Hogwarts Admission & Marketing Lesson
An editorial in today’s New York Times is written by a prospective college student, Lauren Edelson, who laments that every college in America is now comparing itself to Hogwarts. And

An editorial in today’s New York Times is written by a prospective college student, Lauren Edelson, who laments that every college in America is now comparing itself to Hogwarts. And

How do you compare GPA from one school to another? What does the GPA really measure? How do colleges calculate the GPA between high schools?

Shopping For Colleges Is Like Shopping For Clothes: You Gotta Try Them On

How do you calculate your real GPA and how will your GPA be used in the college admissions process? Great College Advice explains the ins and outs of the GPA.

An article on the front page of today’s Denver Post is entitled, “College Admissions Miss ‘Risks,’” highlights the problem of up-and-coming colleges unwittingly bring on themselves as they become more

Today I spent a few hours on the campus of Chapman University in Orange, California. The first pleasant surprise was the drive into town. The old town of Orange is

Beware of college marketing campaigns. Focus on substance over style.