Generally speaking, it’s good to begin making plans earlier rather than later. Because of the competitive nature of admissions at many selective universities, as well as the more complex application procedures, we usually recommend that students begin private college counseling sometime in the 10th grade. Some have decided to start as early as the 8 th grade. However, we also work successfully with high school seniors in the final weeks before applications are due—and achieve excellent results. So there no wrong time to get Great College Advice.