College Admission, Hogwarts, Harry Potter, and a Lesson in Marketing

An editorial in today’s New York Times is written by a prospective college student, Lauren Edelson, who laments that every college in America is now comparing itself to Hogwarts. And she’s right: they do. For two reasons. First, today’s college students grew up with J. K. Rowling, just as I grew up with Dr. Seuss. […]