According to The Personal Branding Blog it’s possible that your online identity could prevent you from getting into the school of your choice. According to a 2010 study, by Kaplan, schools across the country, including business schools and law schools, are using social networking sites to help evaluate their applicants. In addition, many admissions office, and employers are using Google as a way to learn information about you. In essence, it is a new method of reference checking.
As you start to work on your college applications this summer, and fall, it may be worth a quick check to see what comes up when you “Google yourself.” Make sure that your personal brand, or online identity, showcases you at your best and doesn’t provide any information that could compromise your admission. Double check all of your privacy settings on your social media profiles and make sure to delete any pictures that you wouldn’t want an admission counselor to see.
Cara Ray
Educational Consultant in Colorado
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Your Personal Brand: Could Google Hurt Your College Admissions Chances?

Mark Montgomery
Mark is the Founder and CEO of Great College Advice, a national college admissions consulting firm. As a career educator, he has served as a college administrator, professor of international relations at the University of Denver and the Hong Kong University of Science & Technology, program consultant at Yale and the University of Kansas, government instructor at Harvard and Tufts, high school teacher of French, and a Fulbright teacher of English in France. He has personally helped hundreds of students from around the world map their college journeys. Mark speaks on college preparation, selection, and admission to students and parents around the world, and his views have been published in major newspapers and journals.
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Mark Montgomery
Mark is the Founder and CEO of Great College Advice, a national college admissions consulting firm. As a career educator, he has served as a college administrator, professor of international relations at the University of Denver and the Hong Kong University of Science & Technology, program consultant at Yale and the University of Kansas, government instructor at Harvard and Tufts, high school teacher of French, and a Fulbright teacher of English in France. He has personally helped hundreds of students from around the world map their college journeys. Mark speaks on college preparation, selection, and admission to students and parents around the world, and his views have been published in major newspapers and journals.